About Cotton Egypt Association
Safeguarding the legacy of Egyptian Cotton™
At the Cotton Egypt Association (CEA), our focus is on upholding the reputation of Egyptian Cotton™ and educating consumers on its unique qualities. Often people will ask, what is so special about Egyptian Cotton™? We love telling them about its sumptuous feel, impressive durability and sophisticated look. To ensure that everything meets our very high standards, we have now introduced an advanced DNA testing system. More recently, we have started to work closely with the Better Cotton Initiative to improve sustainability within the cotton industry. Focusing on the environment and local communities, we hope to secure a bright future for Egyptian Cotton™ and all who enjoy it.
Protecting the Brand: Protecting Egyptian Cotton™
Reputation is hugely important to everyone involved with Egyptian Cotton™. From growers, to manufacturers to retailers, we all have exactly the same aim. We want consumers to truly understand the unrivalled luxury that Egyptian Cotton™ can provide. No other cotton feels as gloriously soft to the touch or holds a dye as well as Egyptian Cotton™.
Regrettably, people have previously sought to take advantage of the Egyptian Cotton™ reputation and used our name on their inferior products. We are now taking positive actions to curb this trend and restore consumer confidence in our high quality product.
DNA Testing: Revolutionary Egyptian Cotton™ DNA Testing
Working in partnership with Bureau Veritas Consumer Products Services (Bureau Veritas), CEA are committed to making DNA testing a fundamental part of our accreditation procedure. This new procedure can verify whether a material is truly Egyptian Cotton™ at every stage of the production process. Bureau Veritas has global reach and capability to carry out this hugely important and influential work, guaranteeing the authenticity of Egyptian Cotton™.
All testing takes place under laboratory conditions to ensure the most accurate and reliable results possible. We are also keen to conduct audits on-site at your facility. Should you unfortunately fail, we are more than willing to provide you with constructive criticism and help to introduce concrete actions that will lead to a comprehensive solution.
For retailers, we aim to conduct an audit on a quarterly basis. This involves cross-checking a retailer’s product information with our thoroughly tested database. Ultimately, this will ensure the authenticity of Egyptian Cotton™ right across the supply chain.
Accreditation: A Trademark of Confidence
All accredited manufacturers are free to use the Egyptian Cotton™ logo on their products, helping consumers to distinguish between mislabelled fakes and the real deal. Our logo will help instil faith in consumers so that they feel confident buying Egyptian Cotton™, safe in the knowledge that they are buying true luxury. Such confidence will only help to further boost the reputation of Egyptian Cotton™ worldwide.